Bodyform

  • Brand: Bodyform
  • Campaign: #BloodNormal
  • Agency: AMV/BBDO
  • Director: Daniel Wolf
  • Post Production: Somesuch

We often work with agencies as a plug and play think tank throwing our expert knowledge of film into their content development process. Bodyform’s overarching aim here was to break tired sector marketing tropes like not showing blood in a sanitary towel advert. The idea was to have a bunch of recognisable, relatable events and people that could be seen dealing with their period. We helped the team to work through the different possibilities of the idea but with a remit to be extremely realistic in terms of what was ambitious but doable and what would be extremely difficult so that the director could just pick it up and run with it.

We’ve done many similar projects with agencies, often producing short films of found footage to demonstrate and help guide their decision making. Because of our extensive work matching celebrities with brands we were helpfully aware of the legal obligations and commercial needs of the celebrities’ various sponsors. Our true value though was that our vast expertise reduced the amount of blind alleys, saving time and money and highlighting the most viable route to a brilliant film.

The British Arrows though it was a brilliant project too awarding the film Commercial of the Year in the 2018 British Arrow’s Show.