• Brand: EE
  • Campaign: EE 4G
  • Agency: Saatchi & Saatchi
  • Production Company: Partizan
  • Director: Traktor
  • Services: Footage Research, Rights Clearance, Licensing, Licence Negotiations, Sports Clearance

We helped our client Saatchi & Saatchi to find and clear footage for two commercials for mobile phone network EE: one featuring the England soccer team which needed to look like it could be a World Cup match and another with domestic football action for the start of the UK Premier League.

We couldn’t license footage directly from the Premier League or FIFA due to existing commercial relationships so we had to find a new angle.  We uncovered a great route to licensable footage, then set about sourcing particular clips from specific matches that would convey the sense of action that was outlined in the brief.

As well as footage research, we undertook extensive negotiations on behalf of the client to clear organisation and player rights to ensure that all parties were happy and protected legally.