F1 ‘The Race Races On’

  • Brand: F1
  • Campaign: F1 2019 Season Launch Film
  • Agency: Wieden & Kennedy
  • Production and Post: Time Based Arts
  • Services: Research, Licensing, Rights Clearance

The Race Races On is a dynamic flash back to the thrills of F1 history and how this has shaped the excitement and drama of modern F1 using archive footage and vfx.

There was a very intense and in depth research process to find the right content to bring the narrative to life whilst matching the dynamic pace of the advert. The result is a really unique example of how archive can be seamlessly blended with contemporary footage and visual effects.