Giff Gaff

  • Brand: Giff Gaff
  • Campaign: Hey You
  • Creative Agency / Strategy: Champions of Culture / Lucky Generals
  • Production Company: Canada London / Riffraff Films
  • Director: Pensacola
  • Services: Footage Research, Stills Research, Rights Clearance, Rights Negotiations, Licensing, Licence Negotiations

We were excited to be part of this ad for Giff Gaff. ┬áSet to be an industry first in the way it challenges traditional advertising models, the campaign was shaped by Giff Gaff customers who had input with all aspects of the creative process – from the creative treatment to the script, voiceovers, written copy and even starring in the shoot themselves.

The ground-breaking work was produced by a collaboration of independent agencies and creative producers and we worked tirelessly to a strict deadline and budget to research and clear film footage and stills for numerous scenes in this advert.