We were given very precise briefs to source epic footage on the one hand and matching footage from the everyday on the other. A challenging task for sure. As well as sourcing and licensing content for the campaign, we also advised on rights clearance. Luckily with a brand like Instagram, people are very keen to be connected and the Instagram legal team and the business affairs team at the agency did a lot of high level clearance leveraging their exiting relationships.
We’re proud of our involvement with a fun, high profile award-winning campaign.