Ørsted ‘Love Your Home’

  • Brand: Ørsted
  • Campaign: Love Your Home
  • Agency: Wieden & Kennedy Amsterdam
  • Production Company: Tool of North America
  • Services: Research, Licensing, Rights Clearance

The aim of this project was to create a fantastic online interactive experience whereby visitors could enter words that they related to the concept of ‘home’ and a very clever piece of AI pulled together a film from sourced and shot clips to create a film unique to those chosen words, whether positive or negative.

We worked alongside the incredible Tool of North America to pull a huge reservoir of beautifully shot content around the theme of ‘home; across cultures and locations form which the team could pull clips to fit with all of the possible word combinations.