Royal Caribbean ‘One Family, One Holiday’

  • Brand: Royal Caribbean
  • Campaign: One Family, One Holiday
  • Agency: Hometown
  • Services: Research, Licensing, Rights Clearance, UGC Clearance, Influencer Clearance

Royal Caribbean’s new creative direction led them to create family focused television ads showing the breadth of the modern family.

We were brought in to source and clear mixed media content from a wide range of sources and depicting any and every possible permutation of the diverse modern family. We also worked with Royal Caribbeans’ influencers to widen the breadth of content and worked with the agency to source clips from the Royal Caribbeans own collection of on-board content.