This project demonstrates just how far we’ll go to find the perfect material. We waded through layers of bureaucracy, we worked pre, during and post shoot, at times round the clock, to get this right. Every shot we sourced had to be iconically British to the core but reflecting a modern, connected UK.
We managed intricate rights negotiations to clear the iconic footage and stills within the ad, negotiating with sports institutions and sports stars, publishing houses, TV companies and other institutions. It was a complex project with many factors involved and we turned this around within a four week timeframe from brief to air date.