Visit Britain

  • Brand: Visit Britain
  • Campaign: Sounds of Great Britain
  • Agency: RKCR/Y&R
  • Production company: Pulse Films
  • Director: Mat Whitecross
  • Services: footage research, licence negotiations, licensing, rights clearance, rights negotiations, talent clearances,

For this Visit Britain commercial Pulse Films brought us in to find clips of exciting activities in specific locations around Great Britain, like wakeboarding at sunrise on Lake Windermere.  They also needed to clear footage of particular venues, such as the Royal Albert Hall, as well as typical Great British action shots for this award nominated advert.

There is an interactive version where you can choose you day in Great Britain by re-arranging the clips in the ad and even adding your own to create your perfect day out in GB.  Lovely interactive digital work!

We worked in partnership with the production team, client and agency to ensure frame-matching continuity between the footage we were sourcing and what director Mat Whitecross shot.

We handled all licensing, rights negotiations and talent clearance with film-makers and organisations such as the Lawn Tennis Association, the Royal Albert Hall and the Globe Theatre.  We also worked with The Warehouse Project to help arrange a shoot in Manchester.