100% Electric

As the effects of climate change have become painfully more obvious to society, the ambition for reducing humanity’s impact on the planet and climate is a brand narrative we have seen grow exponentially over the last decade. This project was particularly innovative and clever in its execution so we were thrilled to be brought on board to help.

The project cleverly reframes the climate change discussion via the perspective of an Astronaut, and her profound understanding of the fragility of the planet after living on the International Space Station for 180 Days.

Her poetic narration sat as the skeleton of the project from which we took inspiration and found creative solutions to communicate the themes discussed. We worked closely with the director and the agency to find the most beautiful and metaphorical imagery to communicate both the positive and negative sides of humanity, ultimately framing Polestar’s new EV as a progressive move forward in the fight against climate change.

We love the final film