2025 New AI TV

Samsung Vision AI has landed. For this project, we had a clear and very specific brief. Working with Cheil in South Korea, we were asked to find a cooking tutorial clip that matched a key moment from the live-action shoot.

We explored everything from classic TV cooking shows to internet food creators, digging deep to uncover the perfect clip. Once the edit was locked, our clearance team took over, managing negotiations with agents and rights holders.

It’s a great example of how found footage can bring precision and creativity together in film production.