A Good Sport

We were delighted when Burberry and Love Song got back in touch with us to help source and license footage for their latest campaign, A Good Sport. Celebrating the culture, community and rituals that surround British football, the film called for a rich tapestry of authentic moments that would help ground the creative in the lived experience of the game.

Working closely with the production team, we researched and licensed a wide range of archival and contemporary footage, from grassroots matches and touchline traditions to fan culture and everyday football moments, helping to build an authentic backdrop to Burberry’s celebration of football culture across Britain. Alongside sourcing footage, our clearance team was on hand throughout the process to advise on rights, flag any potential challenges and help identify moments that would work better as live action, ensuring everything came together as seamlessly as possible.