Built For The Trail

For this project, we were tasked with finding pre-existing footage featuring macro elements of high octane motorsports. We set to work exploring the wealth of resources we have at our disposal to find the best and most engaging content.

The production team were able to seamlessly integrate the sourced footage with footage they had shot with their athletes, creating a compelling narrative that showcases the brand’s products and attitude. The use of found footage allowed us to bring a level of excitement and energy to the spot that wouldn’t have been possible to shoot due to budget and timeline restraints.