Bundles of Joy

BBH came to us with a fun project for Burger King, exploring the quirky idea that some foods might taste even better after childbirth. They wanted a heartfelt, lighthearted campaign that felt real and authentic. To bring this to life, we worked with a mix of footage: real expectant families capturing their own moments, alongside beautiful clips we sourced from footage libraries, user-generated content, and social media.

We searched far and wide to find the most genuine and touching moments of expectant mothers and families. The result? A humorous and celebratory film that captures the joy of life’s big moments – and, of course, delicious food.