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Chasing Dreams for 75 Years
Project Information
- BrandPorsche
- CampaignChasing Dreams for 75 Years
- AgencyBBDO Düsseldorf
This exciting project came to us via BBDO Düsseldorf who were looking to celebrate the 75th anniversary of the Porsche legacy. The key to this campaign was to showcase and celebrate the feeling of being part of the Porsche multiverse whether by owning or having an affinity with the cars they produce. We were brought on board to find this sense of humanity and history, communicating it with visceral and emotive imagery. To do this we found and licensed imagery from a wide range of sources from high end cinematic portraiture to user generated content from real people and Porsche owners.
The result is a film which really hits us all in the feels, a very rewarding project to have worked on.