Every Fire Needs Its Fuel

We had a blast working with ARK Agency, Magna Studios and Phoebe on this fun film for Huel. The aim was to create a gritty, energetic film that celebrates real life and those everyday moments where a nutritionally complete meal can make all the difference. Our research team got stuck in, hunting for bold, dynamic footage with a raw edge. From bin men to bungee jumping, gardening to gym sessions, we searched far and wide for content that felt alive and full of energy.

Phoebe and her edit team pulled it all together beautifully, crafting a punchy, powerful film that shows how Huel can fuel the fire in everyone’s day.