No Room For Racism

We’re thrilled to have been entrusted to contribute to BBH London’s ongoing work for the Premier League’s “No Room for Racism” campaign.

Our passion for football runs deep, and we’re steadfast in our commitment to the campaign’s powerful message: there’s no place for racism anywhere.

The mission was clear; source and secure content from Premier League assets and existing footage to complement the live-action elements of the film. This was no small feat, given the extensive content requirements, including some highly specific shots. Given the mixed media approach, we approached this task with meticulous attention to detail, ensuring we not only found the right footage but also navigated the various challenges that come with licensing and clearing content for such a unique project.

The edit process was dynamic and our team worked tirelessly with Ehsan the director, the editors, post house and the agency to respond in real time to provide footage and stills as the edit developed.

The end result, as you can see in the final film, speaks volumes. We take great pride in our ability to locate and license an abundance of exceptional content, further contributing to the “No Room for Racism” campaign’s impactful message.