Mooommm, Colds & Chompers

The Director Studio US was approached for proof of concept research for this project. We provided an exploratory search to see if we could find original content for the creative team for this direct-to-client project.

After proving the concept was possible to achieve, we were awarded the project and worked closely with the Creative Director and the Production House, SpaceJunk, to find a variety of relatable human moments in line with the heartwarming creative stories in each film. We were able to provide a variety of original and unique content, whilst working closely with our vendors to ensure that the licensing and clearance was a simple one-step process for the client. The finished films are composed of a mix of stock, original UGC and animation.