National League

AMV BBDO partnered with Enterprise to shine a light on the heart of football in the National League. The brief was simple: show that the game is as much about the journeys that get people there as it is about the 90 minutes on the pitch.

We sourced a mix of user-generated content, in-game footage, and stock imagery to create a film that feels true to British football. The edit brings together the sights and rituals that define the grassroots experience: early starts, long drives, community pitches, packed minibuses, dedicated volunteers, and the familiar buzz of match-day.

Our focus was on authenticity. Every frame was chosen to reflect the warmth, grit, and sense of belonging that keep people coming back each week. Enterprise’s role sits naturally within this world, helping fans and teams go further together.

The final film is a celebration of movement and momentum, from the joy of a last-minute goal to the push for promotion. It’s a reminder that football isn’t only about what happens on the pitch. It’s about the people, the journeys, and the stories behind every match.