Overnight

Leo Burnett got in touch for support on this fun spot for McDonald’s, built around the unmistakable energy of a UK night out and that final stop before heading home. The film celebrates the buzz, excitement and camaraderie of the night, all leading to a very familiar ending: a McDonald’s to round things off.

We were brought in to source authentic nightlife content that captured the full arc of a night out, from the energy of the evening through to the last stop before home. Digging through a wide range of found footage and real-world moments, we helped shape a film that felt genuine, energetic and unmistakably UK. Our clearance team then stepped in to ensure all content was properly licensed and cleared for broadcast.

A proper night out, finished the right way.