Rise

We love working on Guinness projects. The creative concepts on these campaigns are without fail fantastic, and this one was no different. A simple yet elegant play on the word ‘Rise’ ahead of the Six Nations tournament.

We really enjoyed working in creative collaboration with the director and agency to explore the wide range of actions, emotions and rituals surrounding the Six Nations build up. Our found footage was woven into the narrative and edited together with bespoke shot content to form a mixed media exploration of the anticipation and excitement ahead of the games.

We love this poetic little spot.