Spring

BBH got in touch for help with Tesco Mobile’s “Your Second Most Important Network” campaign, a charming and distinctly British piece of work that puts real human connection at its heart.

The OOH executions used a clever visual device; imagery presented as a phone lock screen, featuring photos of the people who matter most. It was a format that naturally lent itself to real, authentic UGC, and that’s where we came in. We advised on approach, weighing up library content against UGC before settling on the latter, and then got to work sourcing and licensing a variety of shots that brought the campaign’s core message to life.

Our clearance team handled the licensing from scratch, ensuring everything was correctly cleared and managed throughout the project.