Ticket to Ride

We were given a great narrative to help us on our search for this spot for Lexus. ‘Imagine a photographer driving through the wild natural landscape, taking photos with their medium format camera.’

Our job was to find a variety of content that would communicate the drama they would have experienced from the point of view of their 6×6 camera. It was therefore very important to find imagery with the right composition and tone to fit the narrative of one person’s road trip.

We found a variety of dramatic imagery which when combined with live action car elements, formed the final film – an epic stormy journey, made effortless by the AWD features of the new Lexus.