Tribe

This spot sits as one of a series of films we helped create with Wieden & Kennedy Amsterdam and Rubberband. The project was designed to celebrate how everyday people interact with the wonders of music and the surrounding culture.

For this particular film we were tasked with finding all sorts of footage, from found footage, to user generated, and finally to archive footage. Once our clearance team worked their magic, the content was cut together in a very low-fi, cut-and-paste stye, celebrating the enthusiasm of a listener discovering the musical DNA of the iconic A Tribe Called Quest track – Buggin’ Out. The use of real footage really helps land the film in a relatable and human space. Simple yet clever.

We love this organic approach to film making, enlisting the talents of animators, content creators, editors and of course footage research companies to collaborate and make work with integrity.