Try More Weird

We loved this one. Pablo brought us on board to help with research and licensing for their latest Dr Pepper campaign, built around the idea of prescribing some weirdness to break up the day.

The brief was to find just the right kind of weird.

We teamed up with the creative crew to dig through the wilds of internet culture – the funny, the bizarre, the oddly brilliant, unearthing clips that had just the right offbeat energy. Once the selects were locked in, we licensed the footage and handed it over for the production team to blend into the live-action shoot and final film.

A wild ride from start to finish. Strange in all the best ways.