What Would You Do?

We love a mixed media project, so we were glad to get stuck into this one with VCCP and Allwyn for the UK launch of Powerball.

Playing with the possibilities of what a Powerball win could unlock, the spot brings those big, imaginative ‘what if?’ moments to life. We helped build out that world by finding moments that reflected the message, using a mixture of stills and moving plate shots to create a rich, textural feel.

Our clearance team advised throughout, helping to keep everything running smoothly from search to screen. Big win, big imagination, plenty of possibilities.