Why We Race

We were delighted to team up once again with Anomaly NY, this time on a film for Chevy Racing, a brief that called for real scale and ambition.

Our task was to find a breadth of Chevy racing moments spanning the last 50 years, celebrating the depth, energy, history and excitement of the racing brand. It meant thorough research, licensing and clearance, and close coordination with federations throughout a properly dynamic process.

We worked with multiple sports federations, niche car archives, drivers and team channels to find and clear the best and most engaging content, all while working within strict parameters and the usual guardrails that come with sports personalities and team sponsorships. This footage didn’t just support the film, it formed its backbone, giving the whole piece its authenticity and heritage.

The result? A full-throttle celebration of Chevy’s dominance on the track.