Win on Repeat

We were thrilled when VCCP approached us to help source and license footage for their latest campaign for Allwyn, the operator of The National Lottery. This campaign aims to attract new audiences and features a collaboration with the multi-award-winning producer and musician Fraser T. Smith.

The campaign focuses on the repeatability of winning with Set For Life, where people have the chance to win money every month for 30 years.

To convey this message, our task was to find a wealth of diverse content that highlighted a wide variety of cultural moments and shared experiences, connecting with the desired demographic of players.

We explored a broad range of social media and user-generated content featuring all kinds of exciting and cultural experiences. We complemented this with curated, art-directed stock footage, which was then balanced with the user-generated content in the edit to create an energetic and engaging film.

It was fantastic to collaborate with the entire creative team on this project.