Winning is Winning

It was an honour to work on this powerful Nike Paralympics commercial. We worked closely with the fantastic team at W&K Amsterdam to balance finding the right winning moments for Nike athletes along with what would be licensable from sports federations.  We were briefed with finding the visceral highs and lows of winning from preparation through performance to result and then worked with the federations to secure approvals and deliver hi-res. It was a particularly challenging process as many of the federations were already in Paris but the reward is a fantastic film we are very proud of.