Winning Moment

Homeground got in touch to help with their latest project for WHOOP, celebrating Tadej Pogačar’s 2026 Tour de France win.

We were tasked with finding and licensing dynamic footage that captured the more nuanced moments from Pogačar’s racing, going beyond the obvious race highlights to find shots that helped tell the story.

The project involved detailed archive research, followed by some equally detailed licensing. We worked closely with the relevant race body to navigate the rights and permissions around the footage, making sure everything was properly cleared and licensed for the final commercial.

A great project to get over the line, and one we were very happy to play a part in.