You Got This

We are thrilled to have been able to join forces with TBWA/Neboko and Division on this SS24 brand campaign film for adidas.

We were brought in during pre-production to help navigate sports clearances and to guide the creative on what may or may not be possible. From the beginning, we knew it was going to be a big one but as we know, impossible is nothing!

At its core, the film revolves around the impact of negative pressure on sportspeople of all ages but ultimately shows that enjoyment conquers those obstacles.

Our research team was tasked with finding iconic and engaging content from the key athletes at moments of high pressure, either in play or behind the scenes. The process was long and nuanced with immense attention to detail; sports clearances can be very complicated so we had to employ a multi-layered approach with our researchers, adapting to any changes to the brief, whilst our clearance team worked in the background ensuring the correct licensing permissions and managing any third party clearance issues.

The result is an amazing piece of film which we’re very proud to have been a part of.