5G Plus

We had great fun working on this off-the-wall commercial for Airtel 5G. The work came to us from Equinox Films Mumbai and DDB Mudra who made it clear that we needed to find a selection of very specific backplates across the whole film in which to composite the hero talent. To do this, we performed an extensive search across a wide range of footage libraries and film makers. Our team’s expertise in selecting the right content allowed us to capture the essence of the Indian landscape without being too prescriptive to a specific city or place.

This project is an excellent demonstration of how careful use of sourced footage can effectively convey a specific geographic feeling and consequently connect with local consumers with more integrity.