A Lovely Day

We were excited to be asked to lead the story research and casting for Guinness 0.0’s Premier League campaign. The brief was to find genuine, standout fans from all 20 Premier League clubs who could represent the true spirit of modern football.

We spoke to hundreds of supporters and uncovered the stories that made them unforgettable. Working with the agency AMV BBDO and Stink Films, we brought these fans into the fold and helped manage NDAs, background checks and contracts to keep everything seamless.

The result was a campaign driven by real fans and real passion – football at its most authentic.