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American Single Malt Launch
Project Information
- BrandBulleit
- CampaignAmerican Single Malt Launch Films
- AgencyAnomaly NYC
We were enlisted to help Anomaly with visual elements for two launch films for Bulleit American Single Malt. Our task was to find a variety of textural footage that tells the story of the reinvention of American Whisky. Our research team set to work looking for vibrant, beautiful and poetic imagery to represent the creativity, passion and craft that goes into making a premium whisky. We looked at archival sources, premium library content and high end cinematic footage from independent filmmakers to present a variety of options for the production team to work with in the edit.
The final films are kinetic and artful explorations of the world of whisky. We’re very pleased to have been part of the process.