Chat Football

Anonymous Content approached us to support the production of OpenAI’s latest campaign, sourcing football content to help ground the film in the world of the sport.

Working closely with the director’s team, we advised on the practical considerations of using football footage within a commercial campaign. Drawing on our specialist knowledge of sports archive and licensing, we helped identify an approach that delivered the authenticity the creative required, while navigating the realities of rights, clearances and commercial usage.

We then researched and supplied a range of suitable football content, presenting options that worked creatively while meeting the production’s requirements. The selected material was composited into screens and used as textural elements throughout the film.

A great example of how archive research and licensing expertise can help inform creative decisions, unlock practical solutions and support fantastic sporting work.