Creation Is An Eternal Journey

Iconoclast invited us to collaborate on their latest project with BETC, a campaign for Dom Pérignon titled Creation is an Eternal Journey. The film features a series of studio-shot filmed vignettes with Zoë Kravitz, Tilda Swinton, Iggy Pop, Anderson Paak, dancer Alexander Ekman, and artist Takashi Murakami. Each contributor reflects on creativity and their personal relationship with the act of making, connecting these ideas to the craft and heritage at the heart of Dom Pérignon.

Our role was to source and license the sophisticated, textural footage needed to bring these creative worlds to life. The brief called for imagery that felt premium, sensory, and poetic, adding depth to the reflections of each creator while subtly nodding to the world of luxury vintage champagne.

We explored a wide range of visual sources to find natural elements, macro textures, and imagery with hints of the cosmic and the spiritual. Alongside this, we researched material rooted in the champagne-making process to ensure the final edit carried a quiet thread back to the brand.

The finished film is a rich, artistic piece that blends craft and imagination. We are proud to have helped shape the visual tapestry that supports such an evocative campaign.