Defy The Noise

‘Imagine being 21 and having all that pressure on you’

In a world where sports players face increasing amounts of pressure from all angles, how do they focus and manage this? Cue Beats new noise cancelling earbuds. This arresting film follows footballers Bukayo Saka, Serge Gnabry, Kingsley Coman and Ritsu Doan, on a hectic, overwhelming whirlwind tour through many examples of what they can be subjected to throughout their careers.

Our task on this project was to find and license a wide variety of content that explored what this pressure could be. We looked at a huge amount of content from news reports to vlogs, social media posts to independent film makers. Clearance for this kind of material is very challenging and delicate so we worked tirelessly to contact and license footage from content owners. Where this was not possible, we used our years of creative experience to find replacements which were easier and quicker to license.

The found footage in this project helps create a sense of the frenetic, and at times aggressive nature of the sporting environment. It is a film we’re very happy to have worked on and we’re pleased with how the footage we sourced has given the film a sense of gritty reality.