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Masterpiece
Project Information
- BrandThe Coca-Cola Company
- CampaignMasterpiece
- AgencyBlitzworks
- Production CompanyAcademy Films
This project is a great example of how much work can go into a production even before the filming has started. We were approached very early on to consult on which artworks may or may not be usable in the project. We worked closely with the agency and production company to find artists and artworks from around the world which could be featured in this captivating film. Blitzworks followed an incredibly complex and nuanced methodical approach to consult on the various intellectual property rights and copyright issues to ensure that all artworks were licensed and cleared and the result is one of the most successful ads of all time for Coca Cola. It is truly a masterpiece!