Hardcore Denim – Cara Delevingne

We were delighted to be approached to collaborate on this project for Stink films with Felix Brady at the helm.

The concept: a giant Cara Delevingne explores a surreal cityscape as the face of the new G-Star RAW Hardcore Denim campaign.

Our task: to find the abstract city elements for the post house to animate. In other words, the elements in which Cara would explore.

Projects like this are very much a ‘chicken and the egg’ situation. What comes first? The shoot or finding footage? In this instance we were first up. We worked from some initial storyboards to find as many cinematic, beautiful cityscapes as possible. These were then supplied to the production team ahead of the shoot so the scenes and the action of the talent could be blocked out and seamlessly blended with the licensed content.

The fruits of everyones labour can be seen in the striking film.

Yet another example of how content can be used in ways to push the bar of creativity.