The Noisy Generation

After our first call with Mischa and the production team, we knew we were working on something special. Not only were we working on a campaign for a cause close to our hearts, but also a project which would push the boundaries of what is achievable using archive footage; the overarching concept being a nostalgia filled trip down memory lane in the form of a rock festival to inspire donations from the boomer generation.

We worked carefully and methodically alongside the production team to find and license archive imagery to complement the footage that would be shot. With this in mind, we were involved very early on in pre-production so we could determine what would need to be shot and what could be found as archive content. This collaborative process required us to draw on our years of clearance experience to ensure that all content was used in an appropriate way so as to avoid any issues.

We’re very happy to have been involved with this fantastic nostalgia filled spot.