First Breath

VCCP brought us on board to support their latest O2 campaign, all about celebrating life’s big moments and reconnecting with the brand’s original spirit – being Essential For Living. The focus was on real-world, emotional connections and putting people back at the heart of unforgettable experiences.

Our job was to source and license cinematic, authentic footage that captured real human connection, with a subtle visual nod to O2’s signature spherical shapes. Paired with stunning live action, the clips we found helped bring extra scale, emotion, and richness to the final film. We’re proud to have played a part in such a meaningful project.