It was never going to be just one

Wieden & Kennedy brought us on to help source and clear archival sports footage for this reaction film celebrating PSG’s Champions League victory, released on the final whistle of the final itself. Back-to-back European champions, and a story worth telling well.

Our role covered both ends of the process; tracking down heroic and high energy moments from PSG’s run to Budapest, and handling clearances across the board, including advising on content the client had sourced themselves.

The archive footage features at the end of the film as a celebratory roll call of moments from the season, a simple but effective way to close out the film with real authenticity.