Ready to Play?

Many of us have spent entire mornings at Decathlon, exploring their vast array of outdoor equipment. Visiting any of their stores is truly an epic experience, so when AMV BBDO approached us to help create a commercial for Decathlon, we were thrilled!

Our role was to curate a wide variety of content to give the film a relatable and fun tone. We started by searching for a strong foundation made up of cinematic and beautiful footage from a diverse group of suppliers and independent filmmakers. On top of this, we scoured social media and user-generated content to find hundreds of relatable and entertaining sporting moments. From these, the production team selected the best bits to infuse the spot with humour and resonance.

The project involved extensive outreach to contact and license content from a variety of owners. Our clearance team ensured this process was thorough and efficient.

We’re very happy with the final film!