Supporting Football For 25 Years

We always enjoy a football brief, especially one we can really get our teeth into. Working alongside ad agency VCCP on this spot celebrating 25 years of partnership between Barclays and the Premier League, we brought our expertise in football licensing to what can often be a complex rights landscape. By sourcing standout moments from Premier League archives, broadcast outlets and user-generated footage, we helped uncover and celebrate the moments that define the long-standing relationship. Behind the scenes, our clearance team worked hard to navigate approvals and mitigate risk, making sure the project crossed the line smoothly.

A great piece of work, made possible by solid teamwork all round.