The Legend is Back

We were so excited to be brought on board to help Wieden+Kennedy bring to life their latest commercial for Ford. “It was an icon of its era” – the creative for the film celebrates the rich history of the classic Capri and its place in cultural history, leading to its rebirth as a modern EV.

The film is a rich tapestry of 70s archival footage seamlessly blended with beautifully shot live action. We were tasked with sourcing and licensing a wide variety of material, delving into Capri-specific clips from movies and commercials, as well as broader contextual and abstract lifestyle clips, to anchor the spot in the iconic era synonymous with the original car. Leveraging our years of expertise, we sourced content from specialist auto-archival libraries, old movies, commercials, and content suppliers specialising in cross-era cultures. The nature of archival footage presents unique challenges regarding clearance and licensing, but our team worked tirelessly to navigate these issues and ensure the best content was featured in the spot.

We are very pleased with the results.

The Legend is Back.