There’s Tea, Then There’s GOOD Tea
- BrandClipper Tea
- CampaignThere's Tea, Then There's GOOD Tea
- AgencyIsobel
Headquartered in the UK, it’s no secret that we have a soft spot for a good cup of tea. So, when Isobel approached us with an exciting project for Clipper Tea, we were naturally thrilled.
Clipper’s core values are crystal clear – natural and fair trade. To honour these values, our task was to unearth a variety of content that could serve as a base for applying a layer of animation. This extra touch would infuse a playful and fun element into the brand message.
We combed through a wide range of content suppliers, from premium nature footage libraries to independent filmmakers specialising in birds and insects. No stone was left unturned in finding clips with the perfect framing and energy. The goal? To encapsulate the films with a joyous, celebratory feel while still effectively communicating the important message – a cause we firmly stand behind.
Because let’s be honest, tea is fantastic, and it gets even better when it’s natural and fair.