‘Together’ Country Music Awards

We’re thrilled to share our recent collaboration with Chevy and Anomaly on a commercial project showcased at the Country Music Awards. The goal with the project was to honour Chevy’s enduring connection to country culture and lifestyle.

Our role was to source and license a rich tapestry of Chevy content spanning decades. This included digging into vintage commercials, archival films, and B-roll to highlight Chevy’s storied history. We also looked for footage of iconic country musicians to connect the brand’s legacy to the heart of country music. Additionally, we identified modern, licensable content featuring Chevy trucks in authentic country settings.

Once the footage was selected, our clearance team tackled the complex task of securing licenses. With a mix of vintage clips, celebrity appearances, and diverse sources, clearing the rights was no small feat.

The result? A dynamic and nostalgic tribute to Chevy that resonates deeply with country culture. We’re proud to have played a part in bringing this celebration to life.